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Universal Design in Japan

Universal Design for IT Devices

NTT Docomo released a cell phone called F671iS which is developed with more consideration to universal design than its former model. A manufacturer,Fujitsu,conducted many interviews on diverse users and improved its design the cell phone has accessibility features such as larger fonts or screen reading. Its advertisement gives an impression that it was "cool",not "for senior". Toshiba,Matsushita and Hitachi conduct usability testing even for IT devices with diverse users.


Universal Design in Cell Phones

Carrier Name Number of Selling Release date Mfr Model Name Function for People with disabilities
DoCoMo Raku Raku Phone III After September, 2003

Sales goals: 160,000/m
September, 2003 FUJITSU F672i "Accessible goods
Voice-Recognition Capabilities-You can use by vioce: e-mail, SMS, i-mode web sites, telephone, calculator, etc...
Text-to-Speech reading bottun-Text-to-speech Reading operation?change the voices, change the speed of reading
Hakkiri Voice: Clear Vioce-emphasis intended party's voice
Rotary volume bottun -volume control
One touch dial bottun/3dial
2.1inch liquid crystal display, 20dot characters
torong vibration alert
passometer
*The menu notation is more explanatory than others. Not only a word is written, functional name is written. For example, ""To use a message memorandum"". It is intelligible.
When you receive e-mail, other model will usually display only ""received mail"", but it displays to the operation method which keys you should put to read it.
*I asked the employee of DOCOMO about speech output. She said that it reads SMS. I think people usually use E-mail more than SMS, so DOCOMO does not mentioned so much about speach output for SMS."
Raku Raku Phone II S total number of shipments until August, 2003: 2.4million

total number of shipments until September, 2002: 1million

number of selling in September,2001: 84,000
September, 2002 F671iS Accessible goods
Auto Speaker Phone-You can talk over the telephone, without having a telephone in a hand.
Audio support function-Text-to-speech Reading: menu, un-transmitted e-mail, received e-mail, date and time/ address call, menu call
Rotary volume bottun-volume control
One touch dial bottun/3dial
2.1inch liquid crystal display, 20dot characters
Raku Raku Phone II September, 2001 F671i Accessible goods
Auto Speaker Phone-You can talk over the telephone, without having a telephone in a hand.
Text-to-Speech reading function-menu, un-transmitted e-mail, received e-mail, date and time, etc...
Rotary volume bottun-volume control
One touch dial bottun/3dial
2inch liquid crystal display, 20dot characters
Raku Raku Phone September, 1999 Panasonic P601es  
KDDI(AU) Smart Mode Unknown August, 2003 TOSHIBA A1304T One Touch Dial
Larger Button-double height and width size
vodafone Simple Mode II Unknown March, 2003 TOSHIBA J-T09 One Touch Dial/2dial
Big size character display on every screen
Tu-Ka Kantan Tsukaeru Shinsetsu Ketai: Easy Useful Kind Mobile Phone Unknown October, 2002 TOSHIBA TT22 Big size character mode-double height and width size, You can use this mode when you search address, call, checkincoming and outgoing calls and mails. Larger Button

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